If you’re like me and everyone else, you woke up this morning and was like, “Oh, Crap! How am I going to run my business now?”
Things have to change. There is no way around it. Small businesses are going to feel a pinch.
So what can we do during this Covid-19 situation?
First off, DON’T PANIC!
Now is the time to start thinking out of the box.
I’ve compiled a list to get your creative business juices going. How to make use of the free time you might have as well as things you might try to bolster sales.
Content Marketing
If you haven’t made a content plan, now is the time to really dig in. People are trapped at home and on their computers. Craft content that draws them to your website.
(Unsure about content marketing? Stay tuned I have a digital class coming out soon!)
SEO
Review your website and look for well-ranking keywords to use in your copy.
Social Media
Everyone is online, checking the news every five minutes. Make sure you are on there posting entertaining content so that you stay at the front of their minds.
Google Business Page
Take the time to update your business listing. Add in any updates regarding Covid polices. If you are a restaurant, make sure you have online menus and look into services like Grubhub.
Lives
Everyone is going to be missing that personal touch. Get on your favorite social media and go live. Be real.
Video Conferencing
Time to embrace working together remotely. Look into Zoom, FreeConferenceCall, or similar video chat platforms. Utilize digital whiteboards and services like Trello to communicate in groups.
Marketing
Don’t be fearful about promoting your services right now. You need to stay focused and make sure people don’t forget about you.
Photography
Take new product pictures. Hire a photographer for a branding session.
Differentiation
Do some research on the competition. What are they currently doing/offering. Perform a SWOT analysis for your brand.
Clients
Reach out to your clients. Let them know you are there for them. Think of ways you can still serve the st*t outta them.
Evaluate SKUs
Not a fun thing to do but really look into what is selling well and what is not. Adjust your product offerings based on sales.
Email
Build an email list and set up some campaigns.
Networking
Now is the time to reach out to influencers and see how you might collaborate. Think bundles and cross-promotion sales.
Website
Update any banners, do maintenance, freshen up, and evaluate the buyer’s journey.