Removing The Guesswork Questionnaire Hi! I’m so excited about our upcoming call! To make the most of our time together it helps to get a little information about your brand ahead of time. Please fill out this questionnaire to the best of your ability and submit prior to our meeting. Name First Last Email Tell Me About Your BusinessIS THERE A UNIQUE STORY BEHIND YOUR BUSINESS OR WHY YOU STARTED THIS BUSINESS IN THE FIRST PLACE?COULD YOU SHARE YOUR BRAND MISSION AND VISION?WHAT PRODUCTS OR SERVICES DOES YOUR BUSINESS OFFER?WHAT ARE THE BENEFITS OF YOUR PRODUCTS/SERVICES?WHO ARE YOUR MAIN COMPETITORS?WHAT SETS YOUR BUSINESS APART FROM THE COMPETITION? WHY SHOULD YOUR CUSTOMERS CHOOSE YOU?HOW DO YOU POSITION YOURSELF IN YOUR MARKET?WHAT PROMISES DOES YOUR BUSINESS MAKE TO YOUR CUSTOMERS/CLIENTS?MarketingWHAT SOCIAL MEDIA PLATFORMS ARE YOU ON? WHICH ONES DO YOU FOCUS ON?WHAT IS YOUR WEBSITE ADDRESS? WHAT IS YOUR INTENTION FOR YOUR WEBSITE?WHAT KEY MESSAGES DO YOU WANT TO COMMUNICATE IN EVERYTHING YOU PUT OUT THERE ?WHAT MARKETING STRATEGIES HAVE WORKED WELL FOR YOU IN THE PAST? AND WHAT DID NOT ?Let's Talk About Your customersWHO IS YOUR DREAM/IDEAL CUSTOMER?WHAT CAN YOU TELL ME ABOUT YOUR CUSTOMERS?(Where they hang out online, how old are they, routines, values, interests, etc.)WHAT ARE THEIR TOP 5 PRIORITIES?WHAT ARE THEY TRYING TO ACHIEVE? WHAT IS IN THEIR WAY?HOW DO YOU PLAN TO REACH HIM/HER?How Are You Showing UpIF YOUR BRAND WERE A PERSON, WHICH OF THE FOLLOWING WOULD DESCRIBE IT? PLEASE CHOOSE ONEYour brand doesn't need to meet all the adjectives within the parentheses. Just choose which category most resembles how you want your brand to be perceived. SINCERITY (Down-to-earth, Honest, Wholesome, Cheerful) EXCITEMENT (Daring, Spirited, Imaginative, Up-to-date) COMPETENCE (Reliable, Intelligent, Successful, Hard-working) SOPHISTICATION (Upper class, Charming, Glamorous, Feminine) RUGGEDNESS (Outdoorsy, Tough, Masculine, Western) USE YOUR OWN WORDS TO DESCRIBE YOUR BRAND'S PERSONALITYWHAT SHOULD PEOPLE FEEL WHEN THEY THINK ABOUT OR INTERACT WITH YOUR BRAND?IF YOUR BRAND HAD A SLOGAN, MOTTO OR BATTLE CRY, WHAT WOULD IT BE?WHAT THREE BRANDS DO YOU LOVE AND WHY?WHAT BRANDS DON’T YOU LIKE, AND WHY?Final ThoughtsWHAT DO YOU TO HOPE TO GET OUT OF SESSION TOGETHER?What challenges will we be addressing?ANYTHING ELSE YOU'D LIKE TO SHARE? Δ
