I know, I know… holiday chaos is going on, Covid is making things that much more challenging, and things are well… uncertain. Planning your marketing content for the next year is the last thing on your mind. Honestly, it is usually the last thing on my mind as well....
Sometimes no matter your best intentions, things don’t turn out as planned. It happens in all areas of life, reality falls short of expectations, and there is a disappointment. The same can happen to your brand, but it results in more than just a letdown; you...
In my previous article, we discussed the basic three questions you must answer before you start marketing your offer: What is the problem that you are solving? Who has that problem? Why should they see your offer as the solution? If you are super clear on these, it is...
Continuing our talk from the previous post in this series, a brand strategy is figuring out what you want, your prospects, and customers’ to experience when encountering and interacting with your business, product, or service. It’s how you want people to...
Creating a brand strategy is something that many small business owners never get around to doing. They either don’t think it’s necessary, are too busy to deal with it, or think they will figure it out as they go along. Much of the problem is that brand and...
When building a brand strategy, there are many models, approaches, and templates to guide you. It doesn’t matter which you use, providing your strategy will hold up, inspire action, and put you on the path to growth. Real: What position does your brand credibly...
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